Looking to hire a copywriter to write hard hitting copy for your catalog? Whether you're looking to add another copywriter to your team, or just bring someone on part time to supplement your company's growth - you want a writer who will grab your catalog readers by their eye balls and make your products seem irresistible.
In this post, we'll cover four clues you should be looking for to help you weed out the budget sucking amateurs and find the diamond in the rough writers who will take your catalog sales to the next level at a price your accounting department will love you for.
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Clue #1: Ask the prospective writer to write a sample for one of your catalog products. While getting a portfolio of samples is helpful, nothing beats seeing how the writer handles your niche market(s). Do they capture the essence of the product in an exciting, captivating way?
Clue #2: Give the writer some basic information about one of your catalogs and ask them to write up a brief profile of your market to see how well they can research and understand the problems, frustrations, desires, and emotional drivers of your market. Anyone can write mediocre copy by explaining the features of a product. But a good copywriter will be able to laser in on the emotional hot buttons that will move large quantities of product.
Clue #3: Can they condense all the key points into the small space allotted? It takes a special kind of copywriter to write catalog copy. They must not only be able to select the right points, but get them across in a succinct yet incredibly compelling way.
Clue #4: Is the focus of their writing on the product and customer, or their own inflated ego? Beware of copywriters who like to show off their intellect with big, fancy words that don't do anything to connect with the reader and paint a picture of the benefits your products deliver.
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